A full, professional PPC campaign audit can expose missed opportunities and help you form a winning strategy for more effective paid advertising.
Increase your paid advertising performance with a PPC campaign audit
Are you not getting the return you expected on your investment? If underachieving Pay Per Click (PPC) marketing has you feeling green around the gills, it might be time for a checkup.
With more than 10 years of experience under our belts, we’ve become the chops to diagnose possible problems, identify missed opportunities and misdirected resources, and prescribe a paid advertising strategy that will have you back in the pink.
A PPC audit built to meet your requirements
Even the most effective marketing campaigns can do with a slight change and amendment from time to time, and your PPC marketing is no exception. Similar to your welcoming family physician, our PPC professionals will take the time to examine “the patient” methodically, and support you revise your paid search marketing strategy based on our time-tested PPC campaign audit methodology:
Your audit starts with a top-level overview that quickly and briefly finds opportunities, insufficiencies, and areas of possible improvement.
With access to your Google Analytics, we can analysis your tracking and conversion data, and measure the success of any AdWords campaigns you’re running, to confirm you’re gathering the leads you’re aiming for. And if you’re executing any A/B testing, we can evaluate it for accuracy, support you measure results, and run with the winner. By repeating this procedure across your PPC campaigns, we can support you optimize them and confirm you’ve always got a winning strategy.
PPC Campaign Settings Review
We support you to adjust each of your new and existing campaigns for optimal performance. From ad transfer and rotation to bid, budget, and targeting opportunities, our team can support you design a campign that induces and converts.
When it comes to PPC, every click counts. Our aim is to support you formulate a keyword strategy that hits all the main marks with surgical precision. We use a widespread toolset to increase insight on competitor activity and expose possible opportunities to explore for new campaigns. Once we have created a set of target keywords, we'll offer ongoing analysis covering:
- Quality score optimization
- Match type optimization
- Potential duplicate keyword issues
- Image and text content review
- Detailed targeting data
- Keyword selection
- Remarketing and behavioral targeting opportunities
Is your paid advertising strengthening your brand and speaking in the voice your audience wants to hear? Let our team guide you with enhanced messaging, dynamic keyword insertion, and on-brand campaign ads that are absolute contagious.
Landing Page Review
As the first thing folks see after clicking on your ad, your landing pages have to be relevant, engaging, and designed to pull visitors further into your sales funnel. We review your landing page copy and design, and help you customize your pages for improved performance, better lead capturing, and more sophisticated error trapping.
Our PPC audit isn’t just about what is (or isn’t!) working now. We also support you to find potential opportunities across other marketing platforms, including social media sites such as Facebook, LinkedIn, and Twitter to drive more incremental business and increase your visibility across channels. We will provide you ideas on possible changes to your campaign’s roles, responsibilities, and in-house/outsourcing ratio to support you make the most of your advertising efforts.
We are ready to offer you a no obligation FREE QUOTE so that you can get a feel for our competitive rates before choosing our services.