For more than 10 years, we have been supporting enterprises succeed in redesigning their large and complex websites. Thanks to our web development skill, we assist clients to diminish the common and often dreadful risks of content migration. Our services cover the full cycle of website redesign to support your company or organization:
- Attract mobile visitors to the website;
- Create a new, modern and responsive design;
- Create new functionality that would support your current business needs;
- Improve content personalization to increase visitor engagement;
- Fix user interface bugs and low performance issues;
- Gather multiple websites under one roof with the help of a single CMS;
While performing website redesign, we not only switch old technologies with new ones, but also anticipate your future business growth and therefore regular website updates.
Did you know that 80% of visitors leave a website because of poor design? And we are here to support you to avoid that huge flight! Potential design as the most considered asset of your future website, our team exploits powerful techniques to make it look professional and consistent with your brand identity:
Responsive and user-friendly UI – offering equally smooth access from multiple mobile devices with numerous screen sizes – just like Google recommends
Personalized UX – providing visitors only relevant content
High page speed – by the way, 51% of visitors abandon the page if takes more than 2 seconds to load
Smooth navigation – Creating the website easy to read and use thanks to a logical page hierarchy
Coherent formatting styles – including headlines, sub-headlines, bulleted lists and other key elements
Extensive visualization capabilities – making your content more clear and appealing with the help of icons, tables, images and videos
Perhaps the greatest challenging part of a website redesign project, content migration may take up to 50% of the development costs. If not appropriately planned, yet, it may increase the overall expenses significantly.
Before setting up a new CMS, we will support you to make a content inventory and develop a detailed migration road map to avoid the expensive last-minute rework and lower the load on your content creators.
There is no secure way to migrate tens of thousands of pages to a new platform spontaneously without affecting content quality. Our professionals use programming to deal with structured data (information that helps search engines better understand your pages, such as titles, descriptions and so on), exclusively when the website structure is to be preserved. Though, unstructured content like texts, images, videos and others requires a manual touch.
As a natural result of a website’s development, user-generated content is affected by multiple authors, publishing policies and formatting styles over years. This makes HTML vary from page to page significantly. Manual migration permits for cleaning up the legacy code and making the content for a new design.
So we combine both methods to make sure that the new solution inherits the good and leaves out the bad.
Keeping Your SEO Equity
Did you know that a website redesign may result in a 70-80% fall in organic search traffic? This frequently happens because of URL changes, which lead certainly to a decline in page ranks. Once you lose the total website incidence in search engines, re-establishing your position can take months if not years (if the website is suspended by Google, for example).
Together with your participants, our team will create and implement a SEO migration plan to keep your website’s authority. The key steps here are:
- Crawling your website to picture the structure and get the list of all URLs
- Protective inbound links, which are highly valued by search engines
- Setting up 301 redirects in case the URL structure is to be changed
- Leading an on-page optimization (for example, to improve meta tags)
- Performing a deep SEO audit to find out what architectural and structural issues want to be addressed to get you higher in organic search
Knowing how important it is to incorporate each stakeholder’s vision, however versatile it may be, into a migration strategy, we will confirm their continuous involvement throughout the entire development process.
We are ready to offer you a no obligation FREE QUOTE so that you can get a feel for our competitive rates before choosing our services.